Insta360 unveils GO Ultra pocket camera

GaryPageau ,
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Insta360 GO Ultra

Insta360 announced GO Ultra compact camera, featuring a 1/1.28-inch sensor, which is 221% larger than its predecessor, and a new 5nm AI chip

“GO Ultra takes the advancements made with the Ace and X series cameras, and puts them into the type of compact, pocket camera our GO Series creators enjoy,” said Insta360 Co-Founder and VP of Marketing, Max Richter, “opening up new creative opportunities without sacrificing portability.”

Ultra-smooth, ultra-crisp 4K60fps video is the new cinematic standard for pocket cameras, and creative limits are pushed even further by PureVideo, which uses cutting-edge AI algorithms to reduce visual noise and enhance brightness in low light.

At just 53g, the size of a smartwatch, and with a built-in magnetic base, users can mount the GO Ultra Standalone Camera anywhere. With an upgraded Magnet Pendant and a vast array of new accessories, from the peel-and-use Sticky Tabs to the wholly original Toddler Titan Hat Clip.

Just as intuitive is the upgraded Insta360 app, with powerful AI tools to instantly turn your footage into shareable content. Transitions, effects, music, and more can be added with just a few taps. Cyclists can add their data—GPS, heart rate, speed—from Strava or a third-party device that syncs in real-time to their footage. The new AI Family Moments feature collates all your loved ones’ magic moments into a virtual album to cherish forever.

GO Ultra’s blend of heavyweight power, lightweight portability, and ease of use makes it essential for vloggers with active lifestyles, families sharing milestones, or travelers searching for new horizons—people who live in the moment.

Insta360 GO Ultra is on sale now. The Standard Bundle is priced at US$449.99 and includes GO Ultra (Standalone Camera and Action Pod) in either Midnight Black or Arctic White, a Quick Release Safety Cord, Magnetic Easy Clip, Magnet Pendant, USB-C cable, and a Lens Guard.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.